The third sector has been hard hit by the coronavirus pandemic, with many ofcharities and community groups facing significant revenue challenges since lockdown.
As part of our aim to provide funding support to voluntary groups and charities within our region, Heart of England Community Foundation is now working in collaboration with fundraising website easyfundraising. This partnership will enable your organisation to benefit from a source of ongoing income.
How it works
easyfundraising turns the everyday online shopping of your staff, members, volunteers and supporters into funds for your organisation. When they use the easyfundraising website or app to shop with leading retailers, the retailer sends your organisation a free donation at no additional cost.
There are over 4200 retailers involved including Amazon, eBay, Argos, John Lewis, Trainline, Booking.com, Currys, Aviva, M&S, Viking, Waitrose and Direct Line. It means that no matter what your supporters are buying online, from travel and holidays to fashion, homewares, insurance and groceries, they can earn free donations. They can even raise money for you when they buy their Friday night takeaway from Just Eat!
Your organisation can also generate donations when making business purchases – there are over 200 business retailers like Viking, Staples and Dell who will donate when you shop with them for tech, office supplies, business travel and even business insurance.
Is there a cost?
No, easyfundraising is completely free to register and use. Your supporters won’t pay anything extra on their shopping either – so it’s a simple and completely free way for them to support you through their normal online shopping and provides you with ongoing revenue without needing to ask for ‘donations’.
All you need to do is create an easyfundraising page for your organisation. It’s free and quick to set up and requires very little ongoing management.
Once you’ve set it up, you’ll get support from easyfundraising to help you get the message out to your supporters, and you can also book a free advice call with one of the Fundraising Coaches.
What do other organisations think?
Bill, Stoke on Trent Lions:
“Having such a simple and effective way of fundraising has been a big boost to our Centennial project; to place a defibrillator in each of Stoke’s six towns.”
Derek, Treasurer, RPSB, Macclesfield Local Group:
“I cannot help but recommend it to all charitable organisations. It is such an easy way to raise funds. We have raised over £800. Register and start benefitting.”
Men in Sheds, West Bletchley:
“easyfundraising provides a useful way for Shed supporters to help with our fundraising. It does not cost supporters to use and a percentage of their online purchases comes to the Shed in the form of a quarterly payment directly to our bank. I thoroughly recommend it.”
A member of the Institute of Fundraising, easyfundraising has helped UK good causes raise over £32m to date. Founded in 2007 by Walsall based businessman Ian Woodroffe, easyfundraising is still proudly Midlands based, with offices in Lichfield.
- My organisation is not a charity – can we still use easyfundraising?
Yes – you don’t need to be a charity to use easyfundraising
- Will it cost us anything?
No – easyfundraising is completely free to register and use for both you and your supporters. And your supporters will not be charged anything extra on their shopping either.
- How do we get our donations?
Providing you have raised over £15, easyfundraising total up all the donations raised by everyone supporting your organisation every three months and send them to you by bank transfer or cheque. There is no charge for this. If your organisation has not raised over £15 in the previous three months, the amount simply rolls into the next payment instead.
- How does easyfundraising make money?
Like price comparison websites, easyfundraising makes money through affiliate marketing. This means that retailers pay them commission each time a sale is made through their site and they pass at least 50% of this on to your band. The donation rate shown on the website is what is paid to your organisation when one of your members buys something from a retailer.