The Foundation are looking at enhancing its reputation after appointing a branding expert to its Board of Trustees.
Naeem Alvi has joined the Foundation’s Board after being headhunted by current Trustee Liz McKenzie.
Naeem will look to enhance the Charity’s branding on a regional and a national scale.
“I’m very excited to be joining the Heart of England Community Foundation – I have worked in advertising and branding for a decade and felt it was time to support a group which really benefits our local area.
“When Liz told me about the work that the Foundation does, I was very surprised by its reach and the diversity. It awards grants to worthy groups all over Birmingham and the West Midlands that its donors most likely have never heard of.
“My goal is to help it build its brand so that more people and businesses know about us. I’m also looking to help the Board plan more strategically when it comes to marketing.
“The Foundation is doing so much amazing work, and I really want people to hear about it.”
Naeem currently runs his own business, Notepad, which focuses on helping businesses and fast growth start-ups improve their branding, marketing and business strategy.
Phil Ewing, Chair of Trustees of the Heart of England Community Foundation, said:
“Naeem is a wonderful addition to our Board of Trustees.
“We are looking to continue to grow significantly and we’re confident Naeem’s branding expertise will help us get to where we want to be.
“It’s an exciting time for us and we are already working with him to get people talking more about the Foundation both regionally and nationally.”
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